Countertop shop software: what actually exists and what each one is for
There are four different jobs people mean when they say "countertop software", and buying the wrong category is the most expensive mistake in this trade. Here is the whole map.
Read the map →
Moraware alternatives: what CounterGo really does, and when you need something else
Moraware is the default in this industry for a reason. It is also not a marketing tool, and shops keep buying it hoping it will fill a slow calendar. It will not.
Read the comparison →
What a countertop lead actually costs
Our real number is $30 a lead, 48 leads in 30 days, from one shop in one city. Here is the whole arithmetic, including the parts that make it look worse.
See the numbers →
Where countertop leads actually come from
Six channels, ranked by what they cost and how fast they turn on. Two of them are worth your time when you are a one or two man shop. The rest are a tax on impatience.
Read the ranking →
Countertop marketing that books jobs instead of winning awards
Speed to lead beats a nicer logo, every time, and it is not close. What to fix first when you have no marketing at all and no time to learn any.
Read the playbook →
Slabsmith, ActionFlow and Stone Profit Systems, honestly compared
Three tools, three completely different problems, and a lot of shops paying for the wrong one. What each is genuinely good at and who should skip it.
Read the comparison →How much does Slabsmith cost?
$15,000, then $1,500 a year - and that is not the whole bill. Every published price, how the maintenance compounds, the $500/hour trap if you let it lapse, and the two cheaper products nobody mentions.
See the full price list →How much does ActionFlow cost?
$149 a month with no setup fee is a genuinely good entry price. The number that decides your real bill is whether you need inventory, because that lives two tiers up behind a $3,000 fee.
See the tier breakdown →What does Stone Profit Systems cost?
Nobody outside the company can honestly tell you, and we are not going to print a number we could not verify. What it genuinely does that nothing else does, and the questions that get you a real figure.
Read before the demo →How fast do you have to reply to a countertop lead?
Five minutes. Qualification odds fall 21-fold by the half-hour mark - and the lead lands while you are under a slab with a grinder. What actually works when you cannot answer the phone.
Read the evidence →How does a countertop shop rank on Google Maps?
Google publishes the answer and almost nobody reads it. Three factors, one of which is fixed by where your unit is - which quietly invalidates half the advice sold to local trades.
Read the method →How to price a countertop job
Copying the shop down the road works until it doesn't, and never tells you which jobs make money. The build-up method, and the one number every other decision in the business is waiting on.
Do the arithmetic →Stone Systems marketing, honestly compared
$297 a month, 22+ trades, and the name is the founder's surname rather than the trade. What that buys, where they beat us outright, and the one question that actually decides it.
Read the comparison →Google Ads or Facebook ads for a countertop shop?
Both work. They do opposite jobs, fail in opposite ways, and ask completely different things of your shop after the lead arrives. Our own cost per lead, with the caveats attached.
Compare the channels →CRM for countertop shops: what it actually needs to do
A countertop shop does not need a generic contractor CRM built for roofing. It needs speed to lead, measure booking, quote follow-up and a pipeline that matches how slab work actually moves.
Read what it needs →