Countertop shop software: what actually exists and what each one is for
There are four different jobs people mean when they say "countertop software", and buying the wrong category is the most expensive mistake in this trade. Here is the whole map.
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Moraware alternatives: what CounterGo really does, and when you need something else
Moraware is the default in this industry for a reason. It is also not a marketing tool, and shops keep buying it hoping it will fill a slow calendar. It will not.
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What a countertop lead actually costs
Our real number is $30 a lead, 48 leads in 30 days, from one shop in one city. Here is the whole arithmetic, including the parts that make it look worse.
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Where countertop leads actually come from
Six channels, ranked by what they cost and how fast they turn on. Two of them are worth your time when you are a one or two man shop. The rest are a tax on impatience.
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Countertop marketing that books jobs instead of winning awards
Speed to lead beats a nicer logo, every time, and it is not close. What to fix first when you have no marketing at all and no time to learn any.
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Slabsmith, ActionFlow and Stone Profit Systems, honestly compared
Three tools, three completely different problems, and a lot of shops paying for the wrong one. What each is genuinely good at and who should skip it.
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