Moraware alternatives: what CounterGo really does, and when you need something else
Moraware has been the default in this industry since 2002 and it earned that. But shops keep buying it to fix a slow month, and it was never built for that. Here is what it does, what it costs, and where to look instead.
Moraware sells three separate products: CounterGo for drawing and quoting ($100/user/month), Systemize for scheduling and job management ($120/user/month, three-user minimum), and Inventory for slabs ($50/user/month, requires Systemize). The main alternative is ActionFlow, from $149/month bundled. If your actual problem is not enough jobs, none of them is the answer.
If you have been in countertops for more than a year, someone has told you to get Moraware. They were probably right. Over 2,000 fabricating teams use it and the company has been doing this since 2002, which in software terms is roughly forever.
What nobody tells you is that Moraware is three products with three prices and one of them has a minimum that quietly triples your bill. So let's do the arithmetic properly.
What Moraware actually costs in 2026
| Product | What it does | Price | The catch |
|---|---|---|---|
| CounterGo | Drag-and-draw the job, automatic pricing, slab estimation, layout preview, custom price lists, QuickBooks integration | $100 per user / month |
None. This is the clean one. |
| Systemize | Template / fabrication / install calendar, automated scheduling and route mapping, digital job tracking, job forms, API access | $120 per user / month |
Minimum 3 users. Floor is $360/mo. Users after 5 drop to $50. |
| Inventory | Slab and sink inventory, purchase orders, slab labels, integrates with Systemize jobs | $50 per user / month |
Cannot be bought without Systemize. |
Read from moraware.com/pricing on 24 July 2026. Check the source before budgeting.
Billing is monthly, there are no contracts, no cancellation fees and no implementation fees. You get a dedicated onboarding specialist for eight weeks and unlimited phone, email and video support. Those are genuinely good terms and worth saying out loud, because plenty of this industry's software charges four figures just to turn it on.
There is no free trial. Moraware says so directly: you get a demo during the sales process instead. Their reasoning is that a consultative setup gets people to value faster. Whether you find that helpful or annoying probably depends on how much you like sales calls.
A two-person shop wanting quoting and scheduling does not pay $220 a month. They pay $200 for two CounterGo seats plus $360 for the Systemize minimum. That is $560 a month, or $6,720 a year, before a single slab moves.
When Moraware is the right call
- You are quoting on paper or in Excel. CounterGo at $100 pays for itself the first time it stops you underquoting a waterfall edge.
- You have three or more people and jobs are colliding. This is precisely who Systemize is priced for. The three-user minimum is not an accident; it is the company telling you who the product is for.
- You want the industry default. Twenty-four years and 2,000+ teams means every templater you hire has probably used it, and every integration you want probably exists.
- You want out easily. Month to month, no exit fee, no setup fee. Low risk to try.
The real alternatives
ActionFlow - from $149/month
ActionFlow is the closest thing to a like-for-like competitor, and it bundles instead of modularising. Their entry package (Spring) is $149 a month ($99 introductory for the first three months) plus $49 per additional user, with no implementation fee, and covers quoting, job tracking, payment collection, scheduling, a mobile app and reporting.
For a small shop that wants both quoting and scheduling, that bundling is the whole argument: $149 against Moraware's $460 for the equivalent pair. Their higher tiers are $299/month plus a $3,000 implementation fee and $499/month plus $4,500 implementation, so the entry package is the one that is genuinely cheap.
Check which tier has what before you compare. Slab and sink inventory, shop scheduling and the Slabsmith integration are not in the $149 tier - they start on the $299 Process tier with its $3,000 implementation fee. ActionFlow also notes its published pricing "applies for U.S. customers only", which matters if you are in Canada.
Note their site is actionflow.net. The .com is currently serving an empty directory listing, which is worth knowing before you decide the company looks abandoned.
Slabsmith - $15,000, and a completely different job
People put Slabsmith on Moraware comparison lists and it does not belong there. It photographs real slabs into Digital Slabs and lets you lay parts out on the actual veining for bookmatching. The Basic Bundle is a $15,000 one-time licence rather than a subscription, then $1,500 a year to stay on maintenance.
It is not a Moraware alternative. Shops that need it usually own both. We covered it properly here.
Stone Profit Systems - ERP, pricing on request
If you are multi-location, distributing as well as fabricating, or need real accounting inside the same system, Stone Profit Systems is the ERP play. They publish no pricing, which in enterprise software reliably means it is not a small-shop number.
Spreadsheets and a whiteboard
Genuinely: if you are one person doing four jobs a month, this is still a defensible answer. The software becomes worth it when the cost of one screw-up exceeds the annual licence. For a lot of solo fabricators that day has not arrived yet, and $1,200 a year is a slab.
The comparison people are actually running
| Moraware | ActionFlow | Slabsmith | Stone Profit | |
|---|---|---|---|---|
| Entry price | $100/user/mo | $149/mo | $15,000 once | Not published |
| Model | Per module, per user | Bundled tiers | Perpetual licence | ERP, quoted |
| Quoting & drawing | Yes (CounterGo) | Yes | No | Yes |
| Scheduling | Yes (Systemize, 3-user min) | Yes | No | Yes |
| Slab vein matching | No | No | Yes, it is the point | No |
| Accounting | QuickBooks integration | QuickBooks export ($75) | No | Built in |
| Implementation fee | None | None on entry tier | Included year 1 | Ask |
| Free trial | No | No | No | No |
| Brings you new customers | No | No | No | No |
The last row is the one that matters
Every product in that table is a processing tool. They take a job that already exists and move it through your shop with fewer errors. That is valuable and we are not knocking it.
But look at why you started reading about software. In our experience the honest answer is usually not "my quotes have arithmetic errors." It is closer to "things feel out of control and I want a system." And those are different problems with different fixes.
If your calendar has holes in it, buying CounterGo will give you beautifully drawn quotes for jobs you were going to win anyway, and a very organised view of the weeks where nothing is booked.
We are not a Moraware alternative and we are not going to pretend to be. We do not draw countertops, we do not schedule your installs, and we do not lay parts on slabs. If that is what you need, buy CounterGo or ActionFlow. Genuinely.
StoneMagnet is the other half: the website, the ads, the lead board and the follow-up that make the phone ring in the first place. We run BedRock Countertops in Calgary on it. Most shops that grow past two people end up owning one tool from each half.
How to decide in five minutes
- Is your calendar full for the next three weeks? If no, stop reading about fabrication software and go read where countertop leads actually come from.
- If yes: are you losing money on quotes or on chaos? Quotes means CounterGo. Chaos means Systemize or ActionFlow.
- Do you have three or more people? If no, ActionFlow's entry tier is almost certainly cheaper than Moraware's pair.
- Are you scrapping expensive slabs? Only then does Slabsmith's $15,000 start to pencil.
- Multi-site or distributing? Get an ERP quote.
Common questions
How much does Moraware cost?
As of July 2026: CounterGo $100 per user per month, Systemize $120 per user per month with a three-user minimum, Inventory $50 per user per month and only available with Systemize. Users after the fifth on Systemize drop to $50. Monthly billing, no contracts, no implementation fees.
Is there a free trial of Moraware?
No. Moraware states there is no trial version; you get a demo during the sales process instead. They point out there are no contracts, cancellation fees or implementation fees, so discontinuing is straightforward.
What is the difference between CounterGo and Systemize?
CounterGo is drawing and quoting. Systemize is the calendar and job management. Moraware themselves recommend starting with CounterGo and adding Systemize once your quoting process is running, rather than buying both at once.
What is the best Moraware alternative for a small shop?
ActionFlow's entry package at $149 a month is the closest direct alternative and bundles quoting, job tracking, scheduling and reporting instead of charging per module. For one or two people that usually beats CounterGo plus Systemize, because Systemize alone starts at $360 a month. Note that inventory is not in that tier - it starts at $299 a month plus a $3,000 implementation fee.
Does Moraware do marketing or lead generation?
No, and it does not claim to. Moraware is quoting, scheduling and inventory. Generating customers is a separate category of tool and spend entirely - see the full software map.