Countertop shop software: what exists and what each one is for
There are four completely different jobs people mean when they say "countertop software". Buying from the wrong category is the most expensive mistake in this trade, and almost everyone makes it in the same direction.
Countertop software splits into four categories that do not overlap: drawing and quoting (Moraware CounterGo, ActionFlow), scheduling and job management (Moraware Systemize, ActionFlow), slab imaging and layout (Slabsmith), and full ERP (Stone Profit Systems). None of the four brings you a single new customer. That is a fifth category, and it is the one most shops actually need first.
Every countertop software company sells you efficiency. Fewer mistakes, faster quotes, no double-booked installs. All of that is real and all of it is worth money once you have enough work to be disorganised about.
The trap is that a slow month feels exactly like a disorganised month. Both of them feel like "we need to get our act together." So a shop with a half-empty calendar buys a $360-a-month scheduling system, spends six weeks implementing it, and ends up with a beautifully organised view of not enough work.
Here is the whole landscape, with prices we pulled from each company's own published pricing page on 24 July 2026.
The four categories, and what each actually does
| Category | What it does | Main products | Entry price |
|---|---|---|---|
| Drawing & quoting | Draw the countertop, calculate the price, estimate slabs, send the quote | Moraware CounterGo, ActionFlow | $100/user/mo ActionFlow from $149/mo |
| Scheduling & job management | Template, fabrication and install calendar, route mapping, job docs | Moraware Systemize, ActionFlow | $360/mo floor 3-user minimum at $120 each |
| Slab imaging & layout | Photograph slabs, digital vein matching, lay parts on the actual slab | Slabsmith | $15,000 then $1,500/yr maintenance |
| Full ERP | Everything above plus purchasing, accounting, multi-site inventory | Stone Profit Systems | Not published demo-request only |
| Lead generation | Creates the customers the other four categories then process | Ads, website, follow-up, referral systems | Varies wildly |
Prices read from moraware.com/pricing, actionflow.net/pricing-jan-2026, slabsmith.com/slabsmithpricing and stoneprofits.com on 24 July 2026. Vendors change pricing; check the source before you budget.
1. Drawing and quoting
This is where almost every shop should start, because it is the only category that pays for itself in a week. If you are quoting on paper or in a spreadsheet, you are slow and you are wrong. Slow loses jobs to whoever answered second. Wrong loses margin quietly, for years.
Moraware CounterGo - $100 per user per month
Moraware is the default in this industry and has been since 2002. They report over 2,000 fabricating teams. CounterGo is the drawing and quoting half: a drag-and-draw tool, automatic pricing calculations, slab count estimation, layout preview on the material, customisable price lists, QuickBooks integration.
There is no free trial. You get a demo call, then they set up your account. Month to month, no contracts, no implementation fee, and you get a dedicated onboarding specialist for the first eight weeks.
ActionFlow - from $149 per month
ActionFlow bundles more into each tier rather than selling modules separately. Their entry package (Spring) runs $149 a month with an introductory rate of $99 for the first three months, plus $49 per additional user, and no implementation fee. It covers quoting, job tracking, payment collection, scheduling, the mobile app and reporting.
Inventory is not in the $149 tier. Slab and sink inventory, shop scheduling and the Slabsmith integration all sit on the middle "Process" tier, which is $299 a month for the first user plus a $3,000 implementation fee. If you are budgeting $149 a month for inventory tracking, you are about to be $3,000 out.
Their pricing also notes it "applies for U.S. customers only" - ask separately if you are in Canada.
The top tier is $499 a month plus $4,500 implementation. Per-user rates climb with the tier too: $49, then $74, then $99. Those implementation fees are the thing to notice: the entry package has none, the upper tiers are a serious commitment.
Almost everything in this industry is priced per user per month. A three-person shop on CounterGo is $300 a month, not $100. Work out your real number before the demo call, not during it.
2. Scheduling and job management
This is the category that gets oversold to small shops, and the pricing tells you why it exists: it is built for shops with a crew big enough that the left hand genuinely does not know what the right hand is doing.
Moraware Systemize - $120 per user per month, minimum 3 users
Systemize manages templates, fabrication and installation on a shared calendar, with automated scheduling, route mapping, digital job tracking, customisable job forms and API access. It is good software.
The three-user minimum is the part that matters for a small shop. At $120 each, the floor is $360 a month whether you have three people or one. Users after five drop to $50 each, which tells you plainly who this is designed for. Moraware's own Inventory module ($50/user/mo) requires Systemize before you can use it at all.
3. Slab imaging and layout
Slabsmith - $15,000 for the Basic Bundle
Slabsmith is a genuinely different kind of product and the pricing model is different too: a one-time licence fee rather than a monthly subscription. The Basic Bundle is $15,000 and includes Slab Maker (photostation software that turns a real slab into a Digital Slab), Perfect Match (laying your parts out on that digital slab for vein matching), two USB security keys and the first year of maintenance.
Then $1,500 a year after that. Slabsmith's maintenance terms put annual renewal at 10% of the current retail price of what you own, and their own worked example is the Basic Bundle: $15,000 retail, $1,500 a year. The software keeps running if you let maintenance lapse, but you cannot take upgrades without it.
Beyond the bundle: Slab Maker on its own is $11,000, additional Perfect Match seats run $1,700 for one up to $8,300 for ten, an extra Slab Maker licence is $8,000, and add-on modules run from $1,700 (Slab Maker Lite) up to $5,000 (twin Locator). Hardware - cameras, barcode scanners - is not included, and the image enhancement module needs its own Adobe Photoshop subscription.
This is not a small-shop product and it does not pretend to be. It is for shops doing enough high-end bookmatched work that wasting a $1,200 slab twice a month costs more than the licence. If you are cutting builder-grade quartz, you will never get your money back.
4. Full ERP
Stone Profit Systems - pricing on request
Stone Profit Systems describes itself as an end-to-end ERP for the natural stone, tile, quartz and solid surface industries, with modules for inventory, purchasing, quotations, estimates, holds, sales, scheduling, accounting and reporting. It serves distributors, fabricators and manufacturers.
They do not publish pricing on their site; everything routes to a demo request. In enterprise software that reliably means the number is large enough that they want to know your business size before saying it. If you are a shop of under five people, you are not the buyer here.
The fifth category nobody sells you
Look back at the table. Every product above takes a job that already exists and moves it through your shop better. Quote it faster, schedule it tighter, cut it smarter, account for it properly.
Not one of them causes a homeowner in your city to call you.
That is the fifth category: a website people actually find, ads that put your work in front of people mid-renovation, and a follow-up system that gets to a new lead before your competitor does. It is a completely separate purchase from everything on this page, and it is the one that decides whether the other four are worth owning.
We build the fifth thing. StoneMagnet is a done-for-you lead system for countertop shops, and we run BedRock Countertops in Calgary on it ourselves. So read this page knowing that.
What we are not doing is telling you Moraware or ActionFlow is bad. They are good at their job. We do not draw countertops, schedule installs, or lay parts on slabs, and if you buy us hoping for that you will be disappointed. Most shops that grow end up owning one from this page and one from the fifth category.
What to buy first, by shop size
One or two people, calendar not full
Buy quoting software (CounterGo or ActionFlow entry) so you stop losing jobs to slow quotes. Then put everything else into demand. Skip Systemize, skip Slabsmith, skip ERP. Your bottleneck is the phone not ringing, and no amount of process fixes that.
Three to six people, calendar full, chaos
Now scheduling earns its money. This is exactly what Systemize's three-user minimum is priced for, and ActionFlow's mid tier competes here. You have enough simultaneous jobs that a missed template appointment costs real money.
High-end work, expensive slabs, visible seams
Slabsmith becomes rational when slab waste and remakes are a bigger line item than the licence. Run the number honestly: how many slabs did you scrap last year, and what did they cost?
Multi-location, distribution, or manufacturing
ERP territory. Stone Profit Systems is built for this and the others are not.
The one thing every category above assumes
All of it assumes work is coming in. Efficiency software is a multiplier, and a multiplier applied to a small number is still a small number. Get the demand right first, then buy the tools that stop you dropping it.
Common questions
What is the cheapest countertop software to start with?
Moraware CounterGo at $100 per user per month and ActionFlow's entry package at $149 per month (introductory $99 for the first three months) are the two cheapest real entry points as of July 2026. Both are drawing and quoting tools. Slabsmith starts at $15,000 as a one-time licence plus $1,500 a year maintenance, and Stone Profit Systems does not publish pricing.
Does countertop software bring in more jobs?
No. Quoting, scheduling, inventory and layout software all make an existing job move through your shop faster and with fewer mistakes. None of them create demand. If your calendar is empty, fabrication software will make you efficiently idle. Lead generation is a separate category. Where countertop leads actually come from →
Do I need Moraware Systemize as a two-man shop?
Probably not. Systemize requires a minimum of three users at $120 per user per month, so the floor is $360 a month regardless of how many people you have. For a one or two man shop that is usually more than the scheduling problem is costing you. Start with CounterGo and revisit when you have a crew.
What software do most countertop fabricators use?
Moraware is the most established name that publishes user numbers, reporting over 2,000 fabricating teams and operating since 2002. CounterGo handles drawing and quoting; Systemize handles scheduling and job management. Our Moraware alternatives comparison →