Countertop shop software: what exists and what each one is for

Every countertop software company sells you efficiency. Fewer mistakes, faster quotes, no double-booked installs. All of that is real and all of it is worth money once you have enough work to be disorganised about.

The trap is that a slow month feels exactly like a disorganised month. Both of them feel like "we need to get our act together." So a shop with a half-empty calendar buys a $360-a-month scheduling system, spends six weeks implementing it, and ends up with a beautifully organised view of not enough work.

Here is the whole landscape, with prices we pulled from each company's own published pricing page on 24 July 2026.

The four categories, and what each actually does

Prices read from moraware.com/pricing, actionflow.net/pricing-jan-2026, slabsmith.com/slabsmithpricing and stoneprofits.com on 24 July 2026. Vendors change pricing; check the source before you budget.

1. Drawing and quoting

This is where almost every shop should start, because it is the only category that pays for itself in a week. If you are quoting on paper or in a spreadsheet, you are slow and you are wrong. Slow loses jobs to whoever answered second. Wrong loses margin quietly, for years.

Moraware CounterGo - $100 per user per month

Moraware is the default in this industry and has been since 2002. They report over 2,000 fabricating teams. CounterGo is the drawing and quoting half: a drag-and-draw tool, automatic pricing calculations, slab count estimation, layout preview on the material, customisable price lists, QuickBooks integration.

There is no free trial. You get a demo call, then they set up your account. Month to month, no contracts, no implementation fee, and you get a dedicated onboarding specialist for the first eight weeks.

ActionFlow - from $149 per month

ActionFlow bundles more into each tier rather than selling modules separately. Their entry package (Spring) runs $149 a month with an introductory rate of $99 for the first three months, plus $49 per additional user, and no implementation fee. It covers quoting, job tracking, payment collection, scheduling, the mobile app and reporting.

The top tier is $499 a month plus $4,500 implementation. Per-user rates climb with the tier too: $49, then $74, then $99. Those implementation fees are the thing to notice: the entry package has none, the upper tiers are a serious commitment.

2. Scheduling and job management

This is the category that gets oversold to small shops, and the pricing tells you why it exists: it is built for shops with a crew big enough that the left hand genuinely does not know what the right hand is doing.

Moraware Systemize - $120 per user per month, minimum 3 users

Systemize manages templates, fabrication and installation on a shared calendar, with automated scheduling, route mapping, digital job tracking, customisable job forms and API access. It is good software.

The three-user minimum is the part that matters for a small shop. At $120 each, the floor is $360 a month whether you have three people or one. Users after five drop to $50 each, which tells you plainly who this is designed for. Moraware's own Inventory module ($50/user/mo) requires Systemize before you can use it at all.

3. Slab imaging and layout

Slabsmith - $15,000 for the Basic Bundle

Slabsmith is a genuinely different kind of product and the pricing model is different too: a one-time licence fee rather than a monthly subscription. The Basic Bundle is $15,000 and includes Slab Maker (photostation software that turns a real slab into a Digital Slab), Perfect Match (laying your parts out on that digital slab for vein matching), two USB security keys and the first year of maintenance.

Then $1,500 a year after that. Slabsmith's maintenance terms put annual renewal at 10% of the current retail price of what you own, and their own worked example is the Basic Bundle: $15,000 retail, $1,500 a year. The software keeps running if you let maintenance lapse, but you cannot take upgrades without it.

Beyond the bundle: Slab Maker on its own is $11,000, additional Perfect Match seats run $1,700 for one up to $8,300 for ten, an extra Slab Maker licence is $8,000, and add-on modules run from $1,700 (Slab Maker Lite) up to $5,000 (twin Locator). Hardware - cameras, barcode scanners - is not included, and the image enhancement module needs its own Adobe Photoshop subscription.

This is not a small-shop product and it does not pretend to be. It is for shops doing enough high-end bookmatched work that wasting a $1,200 slab twice a month costs more than the licence. If you are cutting builder-grade quartz, you will never get your money back.

4. Full ERP

Stone Profit Systems - pricing on request

Stone Profit Systems describes itself as an end-to-end ERP for the natural stone, tile, quartz and solid surface industries, with modules for inventory, purchasing, quotations, estimates, holds, sales, scheduling, accounting and reporting. It serves distributors, fabricators and manufacturers.

They do not publish pricing on their site; everything routes to a demo request. In enterprise software that reliably means the number is large enough that they want to know your business size before saying it. If you are a shop of under five people, you are not the buyer here.

The fifth category nobody sells you

Look back at the table. Every product above takes a job that already exists and moves it through your shop better. Quote it faster, schedule it tighter, cut it smarter, account for it properly.

Not one of them causes a homeowner in your city to call you.

That is the fifth category: a website people actually find, ads that put your work in front of people mid-renovation, and a follow-up system that gets to a new lead before your competitor does. It is a completely separate purchase from everything on this page, and it is the one that decides whether the other four are worth owning.

What to buy first, by shop size

One or two people, calendar not full

Buy quoting software (CounterGo or ActionFlow entry) so you stop losing jobs to slow quotes. Then put everything else into demand. Skip Systemize, skip Slabsmith, skip ERP. Your bottleneck is the phone not ringing, and no amount of process fixes that.

Three to six people, calendar full, chaos

Now scheduling earns its money. This is exactly what Systemize's three-user minimum is priced for, and ActionFlow's mid tier competes here. You have enough simultaneous jobs that a missed template appointment costs real money.

High-end work, expensive slabs, visible seams

Slabsmith becomes rational when slab waste and remakes are a bigger line item than the licence. Run the number honestly: how many slabs did you scrap last year, and what did they cost?

Multi-location, distribution, or manufacturing

ERP territory. Stone Profit Systems is built for this and the others are not.

The one thing every category above assumes

All of it assumes work is coming in. Efficiency software is a multiplier, and a multiplier applied to a small number is still a small number. Get the demand right first, then buy the tools that stop you dropping it.

Estimating vs quoting software: not the same search, usually the same tool

People search "countertop estimating software" and "countertop quoting software" expecting two different products. In this trade they are almost always the same purchase. Estimating means calculating the material and slab count a job needs; quoting means turning that number into a price the customer sees. Moraware CounterGo and ActionFlow both do the estimating step (slab count, material cost, pricing calculations) as part of the same tool that draws the job and sends the quote. Neither company sells an estimating-only product that is not also a quoting tool, and we have not found one on the market that is. If you are searching for one on its own, what you actually want is the drawing and quoting category above, priced from $100/user/mo on CounterGo or from $149/mo on ActionFlow.

Takeoff, measuring and digital templating

"Takeoff" in this trade usually means digital templating: capturing a countertop's exact dimensions and cutout locations on site with a laser measuring tool or a scanning device, instead of building a physical hardboard template by hand. The resulting digital file feeds the shop's cutting software directly. This solves a different problem than everything above it on this page. Quoting software prices the job before anyone measures anything; digital templating happens after the deposit, once the job is sold and someone needs to get exact numbers off the actual countertop opening. We have not verified specific templating products closely enough to price or recommend one here, so treat "countertop takeoff software" as a category to shop, not a specific tool to search for by name.

CAD, drawing, layout and design software

Two different jobs get called "CAD" in this trade and they are not interchangeable. The drawing tools built into quoting software like CounterGo function as CAD for a fabricator: draw the countertop shape, place the parts on the slab, check the cut lines. That is a shop tool, used after a job is sold or being quoted. Separately, kitchen and bath design software exists for designers and dealers to render an entire room for a homeowner before anything is fabricated, choosing cabinets, finishes and layout. That software is sold to designers, not fabricators, and does the opposite end of the job: helping a homeowner decide what they want, not helping a shop cut it.

Worth being precise about where StoneMagnet sits in this, because it is easy to conflate: our AI visualizer lets a homeowner upload a photo of their kitchen and preview new countertops on it, and it exists to turn that homeowner into a lead. It is not CAD, it does not produce a cut list, and it is not something a shop uses to lay out or fabricate a job. If you need shop-floor CAD or slab layout, that is CounterGo's drawing tools or Slabsmith, not us.

Free countertop software: what "free" actually gets you

True free software is rare in this category. CounterGo has no free trial at all; you go through a demo call before your account is set up. ActionFlow's cheapest package has no implementation fee but is still a paid monthly plan starting at $149. The generic contractor CRMs that sometimes surface in a "free countertop software" search, like JobNimbus, are not built for stone work specifically and offer a 14-day free trial with no credit card rather than an ongoing free tier, gating real use by user count and a monthly automation limit once the trial ends. If a "free" result looks too good, check whether it is a time-limited trial of a tool built for a different trade before you build a workflow around it. See our CRM breakdown for how that plays out with JobNimbus specifically.

One regional note: if you searched "worktop software" instead of "countertop software," you are using the UK and Ireland term for the same category. The quoting, scheduling and slab-imaging tools above go by the same or near-identical names there. It is a difference in what the trade calls the material, not a different set of products.

Countertop CRM: a separate purchase from everything above

Nothing on this page manages your leads. Quoting, scheduling, slab layout and ERP software all assume a job already exists and move it through your shop. Tracking a lead from first call through a booked measure, a sent quote and a collected deposit is a different job again, and the tools built for it, generic contractor CRMs, fabrication scheduling repurposed as a pipeline, or a real countertop-shaped lead board, are covered in full in CRM for countertop shops: what it actually needs to do.